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Seasonal Renewal Pricing Calculator
Strong season renewals price higher; off-season lower to retain tenants through slow periods.
Blended renewal increase
0.04%
Blended renewal rate
0.62%
Annual revenue lift / unit
$1,023
How the math works
Blended % = peak share × peak increase + off share × off increase.
55% × 5% + 45% × 2.5% = 3.875% blended. $2,200 × 12 × 3.875% = $1,023 annual lift.
How to Use
- Enter current rent.
- Enter peak season renewal increase %.
- Enter off-season renewal increase %.
- Enter % leases in peak expire.
- Enter renewal rate in peak vs off.
- Read blended renewal revenue lift.
Frequently Asked Questions
Peak vs off-season pricing?
Peak season (May-Sept expirers): 4-6% renewal increase typical. Off-season (Nov-Feb expirers): 2-3% renewal increase (tenants have fewer alternatives, less pricing power). Shoulder (Mar-Apr, Oct): 3-5%. Peak pricing is defensible — landlord competes against fresh-to-market rents. Off-season: tenant retention priority since new-lease market thin.
Renewal rates?
Peak season: 50-65% renewal rate (tenant has summer alternatives). Off-season: 60-75% (limited alternatives). Average: 55-65%. Aggressive renewal pricing tip: offer 2-tier option — 'stay at +3%' vs 'move out + lease break fee'. Captures indecisive tenants. Very aggressive: $200-500 renewal bonus/gift for lease sign = 5-10pt renewal lift.
Structural pricing approach?
Revenue management systems (YieldStar, Rainmaker, RealPage, Entrata): price each unit individually based on supply/demand for that bed/bath/floor. Base renewal: asking rent for new lease on comparable unit −2-4% (discount to hold tenant). In-place rent often below market after 1-2 years; renewal increases compress gap. Market-rate alignment over 3-5 year tenancy = renewed tenant ends paying market.
Concession treatment?
Most renewals: no concession (tenant not switching). Some pushback tenants: match initial concession offering (1 mo free → 1 mo amortized rent increase not applied). Creates 'concession cycle' that prevents rent growth. Discipline: no concessions on renewals except in soft markets. Push comp 'effective rent' in tenant conversations to frame market reality.
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