Marketing Fund Contribution Calculator

Retail tenants fund center marketing. This calculator computes share.

Tenant sqft

Center total sqft

Annual marketing budget

Anchor exemption %

Annual contribution

$6,968

Monthly contribution

$581

Per sqft $/yr

1.99

How the math works

Marketing cost / non-exempt sqft = rate. Rate × tenant sqft = tenant share.

Marketing fund contribution should show as a distinct line so tenants can audit usage. Lumping it into CAM generic pot invites disputes and audit exposure. For a 3,500 sf tenant at ~$2/sf, the annual $7-8k line deserves its own ledger.

How to Use

Enter tenant sqft.
Enter total center sqft.
Enter annual marketing budget.
Enter anchor exemption %.
Read annual and monthly contribution.

Frequently Asked Questions

Typical rates?

$0.50-1.50/sf/yr in community centers. $1.50-3.50/sf in lifestyle and regional malls. $3.00-5.00/sf in premium destinations. Usually declared annually as % of gross CAM or stand-alone line item in lease.

Anchor exemption?

Anchors often carve out partial or full exemption from marketing fund contributions. Arg: they drive traffic for free. Landlord pushback: they benefit from in-line marketing too. Typical: 50-75% exemption for anchors, full for shadow anchors.

Usage rules?

Center-wide promotions. Holiday campaigns. Print/digital advertising. Event activation. NOT landlord overhead, basic property management, or improvements. Tenant audit rights often triggered when usage unclear.