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STR Seasonal Rate Calendar Calculator
Seasonal rate calendars concentrate revenue in peak periods — optimize the blend.
Blended ADR
$252.40
Annual revenue estimate
$57,118
Peak share of revenue
0.49%
How the math works
Blended ADR = weighted average by season night count. Annual revenue = total nights × occ × ADR.
100×$450 + 140×$225 + 125×$125 = $92,375 total / 365 = $253 ADR × 62% = annual $57k.
How to Use
- Enter peak nights and rate.
- Enter shoulder nights and rate.
- Enter off-season nights and rate.
- Enter blended occupancy %.
- Read blended ADR and annual revenue.
Frequently Asked Questions
Why seasonal pricing?
STR markets concentrate demand in specific seasons (ski towns: Dec-Mar; beach: Jun-Aug; urban: spring/fall; leaf-peeping: Oct; holiday travel). Demand-based pricing captures 60-75% of revenue in 30-40% of nights. Flat pricing leaves money on table in peak AND over-prices in off-season. Dynamic pricing tools (PriceLabs, Beyond, Wheelhouse) optimize automatically.
Typical peak/off ratio?
Coastal: peak 3-5× off-season rate (summer $400-600 vs winter $100-200). Ski: 4-7× ratio (Christmas/MLK $600-1,200 vs shoulder $200-400). Wine country: 2-3× (harvest vs winter). Urban: 1.5-2× (event-driven peaks). Major cities: holiday surges 1.5-2× normal. Event weekends (concerts, conferences, college moves): 2-4× typical.
Occupancy by season?
Peak: 85-95% occupancy if well-priced. Shoulder: 55-75%. Off-season: 25-45%. Mistake: pricing all seasons to hit 75% occ — forfeits revenue. Better: peak priced aggressively to hit 85% occ, shoulder at 70%, off-season lower rate to hit 40%+ (some income better than empty). Peak scarcity = pricing power.
Calendar structure?
Set base rate by season. Overlay event/holiday premiums (+25-75%). Overlay gap-filler discounts (3-day last-minute -20%). Overlay minimum-stay (peak 3-7 nights min, off-season 1-2). Weekly/monthly discounts for extended bookings (10-25% off). Mid-term rental shift in off-season (4-12 week bookings) to backfill unused capacity.
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