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STR Peak Season Premium Calculator
Peak season pricing optimization drives annual STR revenue.
Peak season revenue
$40,500
Peak premium multiple
2.5
Peak as % of 12mo baseline
0.9%
How the math works
Peak revenue = peak days × peak ADR × peak occupancy. Multiple = peak ADR ÷ shoulder ADR.
100 × $450 × 90% = $40,500 peak revenue. 2.5x premium. Peak = 88% of shoulder-only baseline.
How to Use
- Enter shoulder season ADR.
- Enter peak season ADR.
- Enter peak season days.
- Enter peak season occupancy %.
- Read peak contribution.
Frequently Asked Questions
What are peak seasons?
Beach/lake: Memorial Day-Labor Day (100-120 days). Ski: Dec-Mar (90-120 days). Mountain/hiking: Jun-Oct (120-150 days). Urban business: year-round with event peaks. Urban tourist: Jun-Aug + Thanksgiving-NYE. Events-driven: March Madness, Super Bowl, Jazz Fest, Burning Man. Peak season drives 40-70% of annual revenue despite representing 30-40% of days.
Typical peak premium?
Beach: 2-4x shoulder season ADR. Ski: 3-6x. Mountain: 1.5-3x. Urban tourism: 1.5-2.5x. Event-driven peaks: 2-5x for 3-7 day events. Premium varies by property uniqueness and amenity. Waterfront, view, unique feature: higher premium. Standard apartment: lower premium. Luxury can charge 3-5x shoulder; generic units 1.5-2x.
Occupancy at peak?
Beach/ski: 85-95% peak occupancy. Urban tourism: 75-90%. Mountain: 70-85%. Most STRs hit 90%+ occupancy during peak with proper pricing. If below 80%, pricing likely too high for market. If at 95-100%, could price higher. Peak pricing tight — monitor comp set daily during peak.
Shoulder + off-season strategy?
Shoulder: 40-60% of peak ADR, 50-70% occupancy. Off-season: 25-40% of peak ADR, 30-50% occupancy. Midterm (30+ day) in off-season: convert weekly rate to monthly rate (typically 40-60% of nightly × 30). Institutional operators run annual revenue management plan: peak pricing aggressive, shoulder flexible, off-season MTR or closure. Balance all three for annual revenue.
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