Finance category
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Resident Referral Program Calculator
Resident referrals produce high-LTV tenants at lower CAC.
Program ROI
$120,625
CAC savings
$8,125
LTV increase
$112,500
How the math works
CAC savings = (standard − referral CAC) × referrals. LTV increase = avg LTV × premium × referrals.
($850 − $525) × 25 = $8,125 CAC savings + $30k × 15% × 25 = $112.5k LTV increase = $120k program ROI.
How to Use
- Enter typical CAC.
- Enter referral reward.
- Enter referrals per year.
- Enter LTV premium %.
- Read program ROI.
Frequently Asked Questions
Referral rewards?
$300-1000 per new lease (most common). Rent credit alternative: $500-1500 equivalent. Gift cards also used. Some programs tier based on lease length. Referral program administration: $25-50 per reward.
Economics?
Standard CAC: $400-1500 (marketing, fees, leasing staff). Referral CAC: $300-700 (reward + admin). 30-50% savings per lease. Plus referred tenants often stay longer (higher LTV) and cause fewer problems.
Structure?
Reward at lease signing (fast payoff). Or reward after 6 months (reduces gaming). Multi-referral bonuses (5+ referrals = bonus). Referred resident also gets reward (reduces move-in cost). Community-building benefit beyond pure economics.
How often should I rerun this?
Rerun this calculator whenever inputs change materially — new rent roll data, rate moves, loan balance updates, or quarterly operating data. For active deals, monthly refresh is typical. For stabilized assets under monitoring, quarterly is fine. Treat the output as a decision tool, not a one-time answer — market conditions evolve and so should your analysis.
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