Parking Revenue Per Key Calculator

Parking is a meaningful ancillary line for urban and airport hotels.

Total keys

Self-park daily rate

Valet daily rate

Self-park capture %

Valet capture %

Occupancy %

Annual parking revenue per key

$5,119

Annual parking revenue

$1,279,781

Self-park revenue / yr

$479,063

How the math works

Self = occupied nights × self capture × rate. Valet similar. Total ÷ keys = per-key revenue.

250 keys × 365 × 75% occ × (20% × $35 + 18% × $65) = $1.52M ÷ 250 = $6,075 per key.

How to Use

Enter total keys.
Enter self-park daily rate.
Enter valet daily rate.
Enter self-park capture % of occupied rooms.
Enter valet capture % of occupied rooms.
Enter occupancy %.
Read annual parking revenue per key.

Frequently Asked Questions

What's typical parking revenue per key?

Urban full-service: $3,000-8,000 per key per year. Airport: $1,500-4,000. Suburban select-service: $200-800 (mostly free). Resort (beach, mountain): $800-2,500 (guest parking included, valet optional). Downtown luxury with valet-only: $8,000-15,000. Parking is one of the few ancillary lines where city hotels meaningfully outperform resorts because of scarcity pricing and convention/business demand.

Self-park or valet?

Valet generates 2-3x the revenue per space but costs 35-50% of revenue in labor and tip-out. Self-park nets 60-75% margin (mostly equipment and card processing). Luxury and convention hotels run valet-only to control lobby logistics and upsell; select-service and airport hotels run self-park; hybrid (both offered) is most common in urban full-service. Decision depends on brand, guest profile, and supply/demand for spaces.

Capture rate drivers?

Business travelers in the Northeast corridor: 30-45% drive. West Coast: 55-70%. Airport: 15-25%. Leisure resort: 60-80%. Convention: 20-35%. New EV supply means charging stations influence capture — a 10-station Level 2 EV setup boosts capture by 3-5 points in sustainability-conscious markets. Include EV in your parking model going forward.

How do third-party parking operators work?

SP Plus, LAZ Parking, ABM, Propark: charge 35-50% of gross for valet, 12-20% for self-park. Hotel owners typically prefer in-house for <100-space operations, third-party for >200. Third-party bundles sub-operations (snow removal, signage, validation software). Get a revenue guarantee (minimum $X per year regardless of actual) and a clean termination path. Benchmark proposals from 3+ operators.