Open House ROI Calculator

Open houses spend agent hours — quantify the lead conversion and commission per hour.

Open houses per year

Leads per open house

Lead-to-close %

Avg commission / close

Hours per open house

Effective hourly ROI

$238

Expected closings / yr

Annual revenue

$38,000

How the math works

Leads = houses × leads each. Closings = leads × conversion. Revenue = closings × commission.

40 × 4 × 2.5% = 4 closings × $9,500 = $38,000 revenue / 160 hours = $237.50 hourly ROI.

How to Use

Enter open houses per year.
Enter leads per open house.
Enter lead-to-close %.
Enter avg commission per close.
Enter hours per open house.
Read hourly ROI.

Frequently Asked Questions

Typical open house lead flow?

Suburban residential ($400-700k): 8-20 attendees, 3-6 registered leads. Urban condo: 12-30 attendees, 4-10 leads. Luxury ($2M+): 3-8 attendees, 1-3 qualified leads. Rural/remote: 2-6 attendees, 1-2 leads. Weekend afternoons peak. Leads that sign-in = 40-60%; rest are lookers or neighbors. Qualified = 25-40% of signed-in.

Lead-to-close conversion?

Open house leads convert 1-5% to closed transaction within 12 months. Typical: 2-3% average across markets. Higher converting leads: those looking for a home in same neighborhood within 60 days. Lower: neighbors, open-house browsers, early-stage shoppers. Agent's follow-up discipline drives 2-3x conversion variance — automated CRM + weekly touch wins.

Is it worth the time?

Most productive 3 hours in agent's week: if conversion ≥2% and avg commission ≥$8k. Less productive if: luxury market (thin lead flow), saturated agent (already busy), suburban with poor follow-up systems. Institutional agents often have new buyer agents host open houses for listings — buyer agent gets lead, listing agent gets property exposure. Win-win.

Digital substitutes?

Virtual tours + high-quality photos + drone video: reduce open-house attendance 30-50%. But: qualified buyers still attend in-person before offering. Hybrid: fewer, higher-quality open houses (premium events, invite-only). Some brokerages eliminated open houses post-2020 and replaced with showing-by-appointment. Lead flow lower but quality higher.