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Leasing Ad Spend ROI Calculator

Measure multifamily marketing campaign ROI across channels (ILS, Google, social, referral).

Ad spend

Attributable leases

Avg rent

Lease length mo

Retention multiplier

ROI %

83.15%

Total lease value

$673,200

Cost per lease

$533

How the math works

Lease value = leases × rent × months × retention multiplier.

15 × $2,200 × 12 × 1.7 = $673,200 value. ($673k − $8k) / $8k = 83× ROI.

Editorial noteMaintained by EveryCalc - Reviewed June 2026

EveryCalc calculators are designed for fast, practical estimates with transparent inputs and no required account. We use plain formulas, visible assumptions, and related tools so visitors can check the result from more than one angle.

Results are informational only. For financial, tax, legal, medical, construction, or other high-impact decisions, verify the output against primary sources or a qualified professional.

Learn more about our review process on the EveryCalc methodology page.

How this calculator works

What this page estimates

This Leasing Ad Spend ROI Calculator is built to give a quick, browser-based estimate for leasing ad spend roi. Measure multifamily marketing campaign ROI across channels (ILS, Google, social, referral). The inputs stay on the page during normal use, and the result should be treated as an estimate for planning, comparison, or education rather than professional advice.

Calculation approach

The calculator applies the standard relationship implied by the inputs, then formats the answer so it can be checked and reused. For finance tools, the most important step is using consistent units, rates, time periods, and assumptions before comparing the result with another calculator or outside quote.

Example workflow

For example, start with a realistic value you already know, change one input at a time, and watch how the answer moves. That makes it easier to tell whether the result is being driven by the main amount, the rate, the time period, or a unit conversion.

Practical checks

Use current, real-world numbers when the result affects money, health, tax, or legal decisions.
Run a low, base, and high case when the inputs are estimates.
Check the related calculators below when the next decision depends on a different assumption.

How to interpret the leasing ad spend roi result

Best use

Use the result as a planning number for comparing payments, rates, returns, tax reserves, or cash-flow choices before you request a quote or make a commitment.

Cross-check

Compare the answer with the contract, lender estimate, tax form, brokerage statement, payroll record, or invoice that will control the real-world outcome.

Watch for

Do not rely on a single optimistic rate, return, or fee assumption. Money pages work best when you run low, base, and high cases and keep professional advice separate from the estimate.

This page belongs to the Finance calculator library, so the answer should be read in the context of the decision you are modeling rather than as a universal rule.

Before relying on this leasing ad spend roi estimate

Most calculator mistakes come from the inputs, not the arithmetic. Use this short audit before you reuse the answer in a spreadsheet, quote, application, or important conversation.

Confirm source numbers

Match balances, rates, fees, taxes, income, and payment dates against the lender quote, payroll record, tax form, statement, invoice, or contract.

Separate cash flow from total cost

A lower monthly payment can still cost more over time if fees, interest, taxes, or a longer term are hidden in the structure.

Run conservative cases

Test at least one higher-cost or lower-return case before using the output for a purchase, refinance, investment, loan, or tax decision.

Rerun this page when the rate, price, term, fee, tax rule, income, expense, or expected holding period changes.

How to Use

Enter ad spend.
Enter attributable leases.
Enter avg rent.
Enter avg lease length (months).
Enter retention multiplier.
Read lease value and ROI.

Frequently Asked Questions

Measuring ad attribution?

First-touch attribution: credit ad that first brought lead to property. Last-touch: ad that directly drove application. Multi-touch: credit multiple ads in journey. Most sophisticated: multi-touch with channel weighting. UTM parameter tracking on URLs + call tracking numbers + lead-source forms. Integrated platforms (Respage, Funnel, Knock, RENTCafé): automated attribution across Google Ads, ILS, social, direct.

Channel performance?

Google Ads (search intent): $300-1,200 CAC per lease. Facebook/Instagram: $150-600 CAC (lower intent, broader reach). ILS (Zillow, Apartments.com): $200-800 CAC. Direct website: $50-200 CAC (lowest). Referrals: $300-500 (bonus-driven). Broker: $800-2,000. Balance of direct (cheapest), paid search (intent), social (awareness), ILS (scale) = optimal channel mix.

Lease value?

12-month lease at $2,200: $26,400 revenue. Factor renewal probability 50-70%: $40,000-55,000 expected lifetime value at 1.5-2.0 renewal multiplier. Rent escalator 3-5% per renewal. High-retention buildings: 3-5 year avg tenancy = $80-130k LTV. LTV / CAC ratio 50-200× typical. Far above benchmark ratio of 3× in other industries — multifamily leasing highly profitable.

Budget optimization?

Monthly ad spend target: 1.5-3% of annual rent revenue. 200-unit building at $2,200 rent = $5.3M revenue × 2% = $106k/year ad budget. Tight markets (strong demand): 1-1.5% (less needed). Soft markets: 2.5-4% (heavier lifting). Lease-up: 4-7% initial, tapering as stabilization. Split: Google 30-40%, ILS 30-40%, social 10-20%, other 10-20%. Constant A/B testing.