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Lease-Up Cost Calculator

A new-construction or repositioned multifamily asset doesn't stabilize on day one. The lease-up period — typically 8-18 months — carries its own budget: heavy marketing, first-month-free or 1-2 month concessions, a dedicated leasing team, signage, a model unit, and rent-loss during absorption. This calculator rolls the full lease-up budget and per-unit lease-up cost for a project.

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Loaded cost: salary, bonus, software

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Total lease-up cost

$2,582,775

Per-unit lease-up cost

$17,219

Months to stabilization

12.5

Total marketing

$225,000

Total leasing team

$275,000

Total concessions value

$277,500

Absorption rent loss

$1,734,375

Per-unit as % of annual rent

77.6%

How the math works

A 150-unit conventional lease-up at 12 leases/month runs ~12.5 months to stabilization. Marketing at $18K/month and leasing team at $22K/month alone is $500K before concessions, signage, model unit, and rent loss. Total all-in commonly hits $900K-$1.2M ($6K-$8K/unit) — roughly 30-40% of one year of stabilized rent per unit.

Two levers dominate: absorption pace (double the pace, halve the team cost) and concession depth (every extra concession month is one month of rent × units given back). Before throwing concessions at it, run the funnel: if inquiries are fine and showings aren't converting, it's pricing or product — not marketing — and deeper discounts make more sense than broader spend.

How to Use

  1. Enter unit count, stabilized rent, and target months-to-stabilization.
  2. Enter planned concession (e.g., 1 month free) and absorption pace (units per month leased).
  3. Add lease-up team loaded cost, marketing spend, model unit hold, and signage/grand opening budget.
  4. The calculator sums all costs and expresses them per unit leased and as % of stabilized rent.

Frequently Asked Questions

What's a typical lease-up budget?

$4,000-$9,000 per unit is the mid-market norm for conventional multifamily, with luxury hitting $10K-$15K/unit. Affordable LIHTC lease-ups are cheaper ($1,500-$3,500/unit) because absorption is faster — subsidy-qualified applicants line up. Repositions come in $3K-$6K/unit.

How long is a 'normal' lease-up?

Absorption pace drives it. 10-15 leases/month is typical for a 150-250-unit conventional project in a strong market. A 200-unit project at 12/month = 17 months to full. Hot infill markets can hit 20-25/month; soft suburban markets can drop to 6-8/month.

Should I offer concessions?

Almost always for conventional lease-ups. '1 month free on a 13-month lease' is standard — it lowers the effective rent ~7.7% while keeping the face rent (and the future comp set) intact. Watch the tenant mix: concession-chaser turnover is 40-60% higher at renewal.

When does lease-up cost stop?

At 'stabilization' — usually defined as 90-95% occupancy for 90 days. Once hit, the project switches to normal operating cost. Lease-up expense is a capital item in many structures (added to basis, recoverable via operating refi), not an operating expense.

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