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Signage Upgrade ROI Calculator

Signage drives drive-by leasing traffic.

$
%
$

Payback months

5.5

Additional leases/mo

3.8

Annual uplift

$97,500

How the math works

Additional leases = inquiries × conversion. Uplift = leases × annual rent.

25 × 15% = 3.75 leases/mo. × $26k = $97k annual. $45k / $97k × 12 = 5.6 months payback.

How to Use

  1. Enter signage cost.
  2. Enter monthly additional inquiries.
  3. Enter inquiry-to-lease conversion %.
  4. Enter avg annual rent.
  5. Read payback.

Frequently Asked Questions

Types?

Monument sign (street-facing): $15k-75k. Building-mounted logo: $10k-50k. Wayfinding (internal): $5k-25k. Digital/LED: $30k-150k. Each property-specific; local ordinance may restrict.

Impact measurement?

Before/after inquiry tracking. Drive-by survey (how did you find us?). Online search mention ('saw sign'). Conversion from drive-by: 10-20% of leasing inquiries in visible-from-road properties.

Best practices?

Illuminated at night. Consistent with brand. Visible from main traffic route. Property name large and clear. Phone/URL optional (most lookup online anyway). Maintenance/cleaning scheduled — dirty sign = bad impression.

How often should I rerun this?

Rerun this calculator whenever inputs change materially — new rent roll data, rate moves, loan balance updates, or quarterly operating data. For active deals, monthly refresh is typical. For stabilized assets under monitoring, quarterly is fine. Treat the output as a decision tool, not a one-time answer — market conditions evolve and so should your analysis.

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